If you are looking to promote your business or even to spread the word about a charitable cause, you will need to find creative ways of reaching the most people with the least amount of expenditure. There are many ways in which you can spread the word. Of course, thanks to the internet and the popularity of social media, you can now spread the word about a product or a cause without having to spend too much money. In fact, you can even do it without having to spend any money at all.
Social media and traditional media
Today, you can promote your advertisement or information about your cause on social media by simply posting it on your own profile or creating a page for the cause or brand which will let you share information on it absolutely free. In fact, if you were to create a video and post it on some public groups, you might find that people with similar interests will also share the post and it will go viral without you even having to put in much effort. Of course, you have to keep in mind that not everyone is on social media which means that you also need to get some leaflets and other things printed. Efficient Digital printing is fairly cheap and you should be able to print a big quantity of leaflets for a small sum of money that you can then hand over to people at crowded places such as shopping malls and other events.
You can even consider to print a car sticker for your vehicle and some for other activists who are willing to place the sticker on their vehicle. By doing so, you will reach people whenever you drive around town, even when you go to the supermarket to get something for yourself on a personal level.
One great way of spreading activism is to print a tee shirt with your branding on it and wear it where ever you go. This way, you will be able to reach hundreds of people without having to invest any extra effort in to it and you will also be reaching people when you are working, studying, at college or simply shopping at the supermarket. If you do not have money to print tee shirts, you could even take an old tee shirt and get creative with it by adding on a message on to it yourself. It would be useful for you to look at a few videos online about how to redesign tee shirts.